New visual branding represents Pacxa’s evolution as strategic partner
HONOLULU—Pacxa, Hawaiʻi’s premier IT provider and systems integrator, today announced its rebrand rollout, featuring a new logo and color palette. The updated visual branding, effective today, represents Pacxa’s evolution as a strategic partner to its customers and a dynamic leader in innovation.
The new look was introduced to staff in January, and has since been shared with valued customers, partners, and vendors. The rebrand is now entering its next phase, a soft launch to the general public. Externally facing brand materials, such as social media profiles, now reflect the new branding. The rebrand effort will be completed in Q2 with the release of a completely redeveloped website. The site will not only showcase the new look, it will highlight the specialized services that have been refined since the company’s inception.
“This rebrand is an opportunity to foster a more integrated Pacxa,” said Kelly J. Ueoka, President of Pacxa. “One that harnesses the capabilities of all of our groups for every client project because we have cultivated an environment that thrives on collaboration and cross-pollination of ideas.”
The logo design, a “P” folded over, represents two sides of Pacxa: business and technology. This visually conveys that Pacxa is not just an outsourced IT company, it is a strategic partner that will help companies leverage technology to take them to the next level. The angled slope at the juncture between both sides represents the growth and acceleration of Pacxa’s evolution. The negative space denotes forward momentum. Overall, the branding symbolizes the company’s commitment to help local businesses advance and innovate via technology.
Pacxa is Hawaiʻi’s premier technology solutions provider. Pacxa delivers sophisticated world-class technology to help Hawaiʻi organizations innovate, manage risk, and realize their potential. For more information, please visit www.pacxa.com.